Parent company
A parent company is the institution which
controls smaller businesses by owing their own brand. It is important to have a
parent company because, without a parent company you may not get any offers of
promotion in which you need to become successful. Parent companies provides you
with funding so that it could be helpful for your own product. They also help
to address your target audience so everything can go well and successful. For my magazine I think IPC would be ideal to
promote my music magazine. This is because it would be spectacular if a parent
company will own my magazine as if it has control other it. Each magazines have
different genre of styles meaning that every individual has a different target
audience.
IPC owns the magazine show that it provides
and promotes the same money to others every time with the style with different
genre because all these are under their control.
I would like my music magazine to be a part
of the IPC media company because it publishes many similar magazines to mine
such as NME. Another reason why I have chosen to use this parent company for my
magazine is because it gives a high reputation in providing investments into
their subsidiaries and promoting their company to help benefit their popularity
of music magazine product.
IPC is one of the leading media
institutions in the UK. I would find it beneficial if they publish and promote
my music magazine, the reason being for this is that they have a high ability
as a media institution in the UK. Publishing the music magazine with help would
also be more easier and cheaper as they are around from a big company.
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